Brand Research: This will focus on not only unearthing the true north competitive advantage of your brand but will also give you actionable insights on your target audience inspiration. What would or do they value emotionally from your brand? Much of this information is both qualitative and quantitative in nature.
Brand Strategy: Once a discovery of what makes your brand look good, a combination of experience and expertise is put into action to create that which makes your brand be great on long-term basis. Brand mission and vision aligned to your business strategy is polished and drivers, mode of operation as well as personality defined with promise identified.
Communications Strategy: We all know that there is nothing to be communicated if we don’t know what our audience aspirations are about our brand, products, services and people. This section involves crafting of
messages for each of your target audience both internal and external audience with a matrix at the end that will show the need, channels and frequency of communication. Therefore before you come up with that banner, poster, billboard, newsletter or even flyer, ask yourself who the audiences are and what information do they want to know from you and your brand?
Brand Identity Design: Brand Identity is the tangible facets of the brand. Name, logo, colors, tagline, brand voice, and visual style, auditory, kinesthetic, olfactory, and gustatory cues associated with the brand. All these must consistently support the value proposition for the brand being or one that has been developed. So before you design that logo or come up with a name for your brand, ask yourself on which foundation have they been laid on? For the former-logo- is it owner driven or strategically driven?
Human Capital Engagement: Delivery of the brand promise with consistency can only happen if your employees’ values and goals are aligned to the organisation’s value and goals. Therefore, it is important that you identify the drivers of engagement of your employees and focus on that which matters to them. What do they value most from your organization? How can you leverage on that which they value to get the most of them? How important is your brand’s vision important to them? Do they even know, understand and how to deliver on it?
Brand Monitoring and Evaluation
We value impact assessment of our interventions to your brand. As a result, monitoring and evaluation is a solution that is place to help our clients constantly identify what went well, what didn’t, areas of improvement and what the brand should continue doing to realize its set goals.